MakeWebBetter is a HubSpot Elite solutions partner that specializes in eCommerce and building HubSpot apps. Since 2017, they have been deeply rooted in the HubSpot ecosystem. Their mission is to optimize eCommerce businesses by harnessing and extending HubSpot’s automation capabilities.
MakeWebBetter facilitates its clients’ success by maximizing the potential of the HubSpot platform. They published their first app in 2017, and today, their suite includes 7 apps, focused on prominent eCommerce platforms such as WooCommerce, BigCommerce, Magento, and Shopline.
These applications have empowered global clients to grow effectively with HubSpot, bolstered by MakeWebBetter’s onboarding and management services.
Client-Centric Approach and Partnership with HubSpot
MakeWebBetter’s first app was between WooCommerce and HubSpot. Six years later, their WooCommerce integration has over 10,000 installs and allows for the ability to sync WooCommerce users, orders, and product data over HubSpot automatically. One reviewer wrote, “The overall experience has been fantastic with this plug-in.”
While delivering remarkable customer experiences, MakeWebBetter’s partnership with HubSpot has allowed them to successfully extend HubSpot’s suite of tools. This has accelerated both their customer acquisition and retention.
By leveraging HubSpot's APIs to build apps that use dynamic properties, workflows, and segmentation, MakeWebBetter learned a pivotal lesson: small-scale automation can have a profound impact on business results. Implementing automation such as welcome workflows, feedback surveys, and personalized content delivery creates efficiencies and better results for their clients.
For example, another positive review on their WooCommerce integration highlights the app's excellent support in automating processes for their sales team.
Overall, MakeWebBetter boasts over 500 reviews across their apps. Providing effective automation has become a driving force in their commitment to streamlining and optimizing business processes for their clients.
"Data is a goldmine for eCommerce businesses. However, most brands still don't capitalize on it. Eventually, they lose potential clients, sales, revenue, and a lasting relationship. One of the reasons behind this is, not having automation setup in their store. 41% of companies don't use marketing automation. That's why we're on a mission to arm them with our automation tools so they can unlock their door to a streamlined and successful business."
- Abhishek Jaiswal, Co-founder, MakeWebBetter
Milestones and Achievements
One year after becoming a HubSpot partner, MakeWebBetter's HubSpot-WooCommerce integration achieved over 1,000 installs.
By 2019, MakeWebBetter gained recognition as a HubSpot Rising Star at INBOUND indicating their growth as a tech enabler. Their expansion was notable, solidifying their position as one of the fastest-growing HubSpot agencies, driven by a growing number of app installations.
In 2020, MakeWebBetter developed its Magento integration. From there, they reached the Gold tier as a HubSpot solutions partner. That same year they were acknowledged as a HubSpot Community Champion during INBOUND.
Continuing on this trajectory in 2021, MakeWebBetter officially launched their HubSpot integration for Magento, which enables real-time, auto-syncing of Magento customer data, orders, and product details into HubSpot, in addition to abandoned cart recovery.
This propelled them to earn the HubSpot Platinum solutions partner tier. The stride continued in terms of app development with the launch of FormPay, which allows users to receive payments in the HubSpot CRM.
By 2023, MakeWebBetter’s HubSpot apps reached and benefited over 17,500 customers, and MakeWebBetter reached HubSpot’s highest solutions partner tier, Elite.
These milestones reflect their commitment to impactful solutions and services for eCommerce customers in the HubSpot ecosystem.
It also highlights how providing both apps and services to customers enables agencies to provide an exceptional customer experience in a more efficient manner.
MakeWebBetter does not have to build a custom integration for each customer as they can often implement one of their apps.
As the app builder, they also know it best and understand how to easily and effectively implement it for a customer.
In addition, MakeWebBetter app customers purchase services and services customers purchase apps, lowering MakeWebBetter's customer acquisition costs.
Why Build eCommerce Apps for HubSpot's Marketplace?
Overall, MakeWebBetter’s proficiency in streamlining eCommerce operations through integrations and automation has contributed to its success as a solutions partner and app builder for HubSpot’s ecosystem.
This strategic move has allowed them to contribute directly to the growth of our joint customers, while simultaneously expanding their reach and influence within the HubSpot community.
Furthermore, MakeWebBetter prioritizes customer satisfaction with positive reviews across their 7 apps built for the HubSpot ecosystem.
40% of their revenue is derived from upselling services to existing app clients, a testament to their ability to meet the diverse needs and expectations of their clients through both apps and services.
Read more partner stories to discover other ways that partners have found success in the HubSpot ecosystem. Check out how SmartBug and Bayard Bradford grew with HubSpot.
.png?width=644&height=644&name=makewebbetter%20quote%20feature%20image%20(1).png)
