Eloqua vs HubSpot

Ease of use is embedded in all of HubSpot’s tools, even in email and marketing automation. At the same time, HubSpot offers you and your team powerful automation abilities to create workflows for complex tasks. You don’t have to sign contracts with multiple vendors, HubSpot handles all of your email marketing and automation tasks in one place. 

Eloqua has a robust marketing automation tool that you can use to set-up complex email campaigns. It’s ideal for companies requiring a high level of sophistication, but it does not deliver a solution for creating awareness and generating leads to nurture in the first place. With the workflow tool, you can manage your CRM, inform lead scores, and nurture your contacts with email campaigns. Eloqua users are able to set up workflows and drip campaigns that qualify leads based on whether or not they complete an action such as opening an email, or clicking a link in an email. This logic is successful if a lead interacts by exactly following the set email path. However, what if your lead does a google search instead of opening your email and consumes the same content. Shouldn’t you still consider them qualified? Though Oracle Eloqua’s email tools are feature-rich, they are limited by the sheer fact that they are focused on email alone. 

HubSpot’s automation platform offers powerful features in the CRM and across Marketing, Sales, and Service Hubs so that you can run email campaigns, automate deal changes, and service ticket statuses. HubSpot gives marketers multi-channel marketing automation tools to nurture new leads generated by top-of-the-funnel tools. HubSpot provides a strong ROI for a marketing automation investment by giving you personalized lead nurturing capabilities that extend across all channels and leverage the large volume of leads being fed into the middle-of-the-funnel. That means your leads will see messages most relevant to their challenges not only in email, but on your website, your blog, and on social media.

You can create highly integrated email nurturing campaigns, connect your API and trigger webhooks, and send internal notifications. Regarding email marketing, our  drag-and-drop email editor is easy to get started with and it offers a variety of templates that you can personalize to meet your brand’s specific needs. You’ll also enjoy features like smart send times, A/B testing, and more, that help you keep your emails optimized for all of your contacts. HubSpot’s email analytics and reporting offer in-house data that gives you deep insights into how your marketing emails are performing. Inside the analytics tool, besides email specific analytics such as open and click rates, you can compare how your email is performing against other emails and drill down into emails to see exactly which links are generating the most clicks.

	HubSpot	Eloqua
Drag-and-drop email builder
Email templates		Requires manual import
Ecommerce emails
Automated kickback emails		Need to manually create automation
Personalize email content and subject lines
Post-send email analytics
Automation branching logic
Automate internal notifications and tasks
Contact and company based segmentation
Bi-directional company sync with Salesforce
Automate lead management & segmentation		Limited through integration
Site and event tracking
Automatically update contact or company properties		Limited through integration
Easy to set up automated email sequences

Eloqua gives you the ability to build forms and landing pages to generate leads. The tools don’t require coding knowledge, but the clunkiness of the tools makes it harder to get started. You’ll need training and guidance to generate content for your website. If you want an inbound, multi-channel approach to lead generation and nurturing, you won't find everything you need in Eloqua. Eloqua lacks behavioral tracking data from your blog, social media networks, and other digital touch-points, which doesn't allow you to easily execute and analyze multi-channel marketing campaigns beyond email. The catch: you’ll need to purchase the Oracle Social Cloud in order to listen and perform analytics for your social channels.

HubSpot has all the tools you need to get found online, attract visitors to your site, and generate leads for your sales team. Writing and publishing blog content has never been easier. You'll be able to increase your SEO ranking by following optimization recommendations within your blog post. If you want to build different pages, feel free to use a template and the drag-and-drop editor to get your desired look. If you prefer a more customized style, you’ll be able to edit pages to get them looking exactly how you want them to. Then, you can create and include a form on the landing page to capture contact information. If you use the HubSpot CMS, you’ll see how easy it is to maintain an optimized website machine for your blogging and campaign needs. If you’re using a different CMS like WordPress, simply copy and paste the HubSpot tracking code to your website to get data that helps you track and optimize your website lead generation flow. Instead of having multiple point solutions, you can use HubSpot to create and measure every part of your customers' journeys. On average, our customers see a 32% lift in leads per month after 3 months of active use. Check out hubspot.com/roi.

We recognize that you probably engage your contacts in more channels than email. With HubSpot’s Social media and Ads tools, you’ll be able to connect your social accounts to manage your social media in one place. You’ll understand which of your contacts engaged with posts on Facebook, and see your leads come into the CRM after they filled out a lead ad. You can imagine the targeting abilities that this opens to marketers who don’t have the time to cross reference social accounts and their CRM. 

	HubSpot	Eloqua
Forms, pop-up forms, and embedded forms		Pop-up forms require integration
Collect data from any form solution you use
Custom, hidden, and dependent form fields
Progressive profiling		Limited
Drag and drop page builder
Template/custom coded landing page		Needs to be manually imported or created
SEO tool
CMS (website pages)
Academy lessons		Mostly paid trainings
Social monitoring, publishing, and reporting		Requires integrated system
Ads publishing and ROI reporting		Requires integrated system
Facebook/Instagram Ads		Requires integrated system
Google Search and Display Ads		Requires integrated system
LinkedIn Ads		Requires integrated system

If you are using multiple software and online tools, you’ll want to connect those 3rd party tools to your marketing platform with the least amount of pain.

HubSpot is built to be open with you in mind. We integrate with more than 500 apps and counting. If you’re using Salesforce as your CRM, you can use our natively built bi-directional integration with Salesforce to keep both your Salesforce CRM and HubSpot working together. The 5 most popular integrations are Zapier, Mailchimp, Slack, Wordpress, and SurveyMonkey. You can use integrated apps in HubSpot to do actions like Shopify abandoned cart follow-ups, Salesforce lead syncing, and much more.

	HubSpot	Eloqua
Dashboard reports
Traffic analytics reporting
Custom and attribution reporting
List management and contact imports
Create custom contact properties
3rd party integration tasks
Natively built integrations

As a marketer, you’ll know how frustrating it can be to update your sales teams with new information on a contact. For example, you’ll need to remind Sales that one of your contacts filled out a high-intent form. Imagine repeating this process multiple times. Every sales rep knows that the faster they can react to a contact’s actions, like a form submission or an email reply, the more likely they are to close the deal. That’s why having a CRM for your marketing and sales teams is crucial to building an efficient organization -- collaboration has never been easier.

Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more. Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers. The Oracle CRM is not included with Eloqua though, so you’ll have to pay separately. The good thing is that the CRM is equipped to manage your business needs for a variety of product lines and deployment models. With Eloqua you’ll be able to track contact behaviors, identify prospects, and mobilize profiles all in an effort to increase handoffs to your sales team. You’ll also be able to implement lead scoring models to rank contacts based on their buying probability. Regarding team management, you’ll be able to restrict users to tools based on the license that they have. 

HubSpot lets you manage and share specific details about your contacts in the HubSpot CRM. If you need to run account-based marketing campaigns, you can use HubSpot’s default company based properties to track companies down your ABM funnel. You can also create your own company properties to suit your business’s needs. Then, you’ll be able to report on company information so that you can understand how companies grow over time, track company-level revenue, job titles, engagement levels, and more ---- all at the account level. If you need to grant or restrict access to users, like territory ownership for your sales team, HubSpot lets you set up teams so that information is only visible or editable to those who are responsible. If your sales reps are on the go, there’s no need for them to bring their laptops -- simply use the HubSpot app for IOS or Android to log, note, and track deals. There are so many possibilities when a CRM is powering both your marketing and sales efforts. 

	HubSpot	Eloqua
Contact lead scoring
View contact activity		Limited through CRM integration
Calculate win probability
Assign tasks to internal user		Limited
Add notes to CRM records		Limited
User and team permissions
Get a holistic view of the contact’s journey
Send 1:1 emails from the contact or company record
Mobile app		Only Campaign Manager app
Make and log phone calls		Limited through integration
Segment content and contacts by team, business unit, region, or other dimensions
Separate teams by hierarchy		Requires additional functionality

HubSpot is so much more than just email and marketing automation. With live chat, a managed CMS, SEO tools, Social Media and Ads Tools, and more, HubSpot has everything you need to get your marketing strategy started, with advanced features that you can grow into. Add your sales and service teams to HubSpot and see how having all teams working out of one CRM reduces friction in your customers’ experiences with your company.

Free Training & Education - HubSpot Academy resources are available to help you, and your entire team learn best practices and successfully execute campaigns that grow your business - and your career. Take a look at the dozens of courses available and get started today.

Support For Your Entire Team - Anytime a member of your user has a question, reach out and say hello. Our support team is happy to help whether it's a question about our software, or advice on how to best execute a campaign.

Onboarding - When you start using HubSpot, you'll have a dedicated team help you get started with the software, any technical setup tasks, and execute your first campaign. Learn more about HubSpot onboarding here.

Premier Services - If you are looking for consistent team support, we have options available from ongoing consulting to project-based consulting, and even technical help. Learn more about HubSpot services here.

	HubSpot	Eloqua
Live chat tools
Programmable bots
Unified email & chat inbox
Blog
Website Management
Video hosting and management		Requires integration
Meeting booking tool
Automated sales sequences
Service ticket & deal automation
Sales Playbooks
Knowledge base tools
Customer feedback tools
Help desk tools
Academy and educational lessons

• HubSpot v. Eloqua (TrustRadius)
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• HubSpot v. Eloqua (SimilarTech)

"We have experience with each of the major marketing software solutions. Each system has certain elements that make it sexy and attractive. Our decision to choose HubSpot boiled down to their reporting capabilities -- at the end of the day, I needed to be able to easily see an overall picture of performance. HubSpot was the only system that offered this in an elegant way."  Brandon Steiger, President, Synergema 

Learn how Insights and SNP made the switch from Eloqua to HubSpot

Insights Transforms Its Marketing with HubSpot

SNP Increases Leads by 69X With HubSpot