Paying more, but getting less out of your tech stack?

Get Better Value with Service Hub

Overview:

HubSpot and Salesforce are consistently rated the top CRM platforms. Both platforms provide large sales teams with a robust solution that can scale with growth. However, the differences start to emerge when you look at how both platforms were built, and how that foundation contributes to cost, ease-of-use, and adoption.

Estimated savings with HubSpot: $100,000+ (source)

Where are these savings coming from? List price, licensing price, Implementation, platform configuration and maintenance, calling and logging, additional engagement tools, call coaching, and support.

Comparison Resources

Customer testimonials:

Overview:

HubSpot and Microsoft both offer a host of tools to help run your business, but there are several differences to consider when it comes to hidden costs and the tools you get.

Estimated Savings: $23,000+ (source)

Where are these savings coming from? List price, licensing price, Implementation, platform configuration and maintenance, calling and logging, additional engagement tools, call coaching, and support. (source)

Comparison Resources

Overview:

Companies might consider Zoho to be more cost-effective, but the hidden costs of having a leaner product can be a barrier as you grow.

Creating new product integrations after the fact consumes substantial financial and personnel resources, with less predictable performance. It also creates the potential for new security vulnerabilities, since using several data sources puts you at the mercy of several data sources’ security/updating performance.

Comparison Resources:

Customer case studies:

Agicap switches from Zoho to HubSpot and grows monthly recurring revenue by 8x

GrowSteak increases leads by 5,166% after switching from Zoho

Overview:

Marketo is a single tool that provides email nurturing and automation and requires costly
integrations or other tools to help with marketing, sales, and customer success.

To get the most out of a single email automation tool, you’ll need deep integration with a CRM (and a commitment to ongoing maintenance from your team).

Beyond email nurturing and automation, your team will need additional tools such as SEO, blogging, video, and more - which come at an added cost and increase in disconnected data.

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Customer case studies:

After switching to HubSpot, ConstructConnect automated flows across 8 brands, drove up to 300% more conversions in various funnels, and is now developing new workflows 99% faster.
LucidPress migrated from Marketo and saves an estimated $77,000 per year with HubSpot.

Overview:

Mailchimp is a leading marketing automation and email marketing service. It is not a full CRM, so its customers are limited to using its email marketing tools to connect with audiences and drive conversions.

It offers some extra integrations for expanded capabilities, but without a deep integration with a CRM it risks becoming part of a complicated solution stack as business needs grow.

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Customer case studies

Grove HR had a disconnected tech stack with no central view of their customers. By switching from Mailchimp to HubSpot, they grew their database to 30,000 contacts, with over 50,000 monthly website visitors, and saved their team 70% of their time managing social media by having a better connected platform.

Kinsta struggled with content marketing, sales efforts, and customer service due to a disconnected tech stack that included Intercom, Mailchimp, Calendly, and more. By switching to HubSpot, they increased sales-influenced revenue by $4.5M in two years, increasing average deal size by 50%.

Overview:

ActiveCampaign offers a variety of features, but it’s not a complete CRM and lacks critical functionality your team requires. Features such as ad management, live chat, meeting scheduling, calling, and more -- will all require additional tools or add-ons. As your business grows or market conditions change, you'll need additional functionality and will be forced to start adding more specialized applications to your tech stack.

This results in a disconnected CRM system, increased costs, and makes it more frustrating to adopt across your team. Instead of cobbling disconnected applications, HubSpot provides you with a connected platform with all the tools your marketing team needs at every stage of your growth.

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Overview:

While both HubSpot’s Marketing Hub and Salesforce’s Marketing Cloud have advanced, enterprise-level features like custom objects and automated flows, social, and email; users rate HubSpot as easier to use (source, source).

Though Salesforce might come with similar features, it still requires an integration sync with other functions such as Salesforce Sales Cloud, introducing more disconnected complexity. And when it comes to cost, Salesforce support can cost customers 30% of their annual contract. Furthermore, Marketing Cloud users require a paid seat on Sales Cloud in order to view sales data, leaving your marketers in the dark.

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